AI marketing centre
I built a marketing planning centre where six agents combine sales, competitor and content analysis into proposals for approval.
From company data to marketing plan
I built a hub that brings agents into one marketing planning workflow. Tasks cover competitor analysis, sales, communication, SEO and creative work. The Marketing Manager organises their findings into proposals for the store and its social media profiles.
A manager combining the work of specialists
I created the Marketing Manager role to integrate reports, establish priorities, and identify decisions required from the owner. Individual analyses inform a shared plan. The user can evaluate the proposed direction and scope of work before submitting it for implementation.
Competitor analysis, sales and product selection
I separated Competitor Analysis from Sales & Promotion. These roles compare offers and messaging, and assess products using available sales and cost data. Financial recommendations are blocked when the information needed to assess profitability is missing, so gaps must be filled before a decision.
Materials for social media and advertising
The Social Media & Advertising role prepares content proposals and briefs. The centre organises ideas, calls to action and advertising materials. Image prompts guide creative work; a person decides whether to publish content or launch an advertisement.
SEO and store presentation
I separated SEO & Organic Traffic from Creative & Marketing Presentation. The first role focuses on topics and content for search audiences; the second develops campaign and product presentation ideas. Recommendations depend on the data available to each role.
Briefs, reports, calendar and approvals
I created a shared workspace for plans, briefs, image prompts and PDF reports. A calendar organises activities, and approvals coordinate proposals before implementation. Analyses are started manually, so the user chooses when agents run and what they cover.
An operational marketing centre
The AI marketing centre is deployed and operational. Agents support planning for the store and its social media profiles, sharing their results in one dashboard. The owner controls budgets, publication and changes to listings.
Scope of implementation
- Marketing Manager, Competitor Analysis, and Sales & Promotion.
- Social Media & Advertising, SEO & Organic Traffic, and Creative & Marketing Presentation.
- Plans, briefs, image prompts, PDF reports, approvals and a calendar.
Agents are triggered manually. Financial recommendations requiring missing data remain blocked.
The brand name is withheld on request. This description explains the work without disclosing customer data or internal materials.
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