E-commerce system

I designed and implemented a custom e-commerce dashboard, bringing sales, stock, products, reports, customer messaging and integrations into one environment.

See implementation screens ↓ Scope of work performed ↓
  • Implemented and operational
  • Custom system
  • Automation
  • Brand name withheld on request
A real e-commerce dashboard with obscured data
A project for an e-commerce business. Brand name withheld on request.

A system covering infrastructure and daily operations

I designed and implemented a common e-commerce environment. I was responsible for the server, database, interface, operational modules, and integration configuration. The system combines information about sales, products, inventory, costs, and customer service in a single dashboard.

Sales, Orders and Returns

I created sales and order views with channel and date filters. Each entry links to its order details. The returns module groups cases by channel, stage and reason, and shows the status of any adjustment.

Products, warehouse and deliveries

I've combined the catalogue search by SKU, name, and EAN with views of inventory and in-transit items. The dashboard shows availability, reservations, and stock coverage. Deliveries retain information on the date, quantity, supplier, and document so you can check planned replenishment.

Calculations to support purchasing and pricing

I built inventory forecasting, pricing, and margin calculations. The forecast compares sales rates with current inventory and deliveries, and the calculator takes into account cost-of-sale components. The user can evaluate the order proposal or price based on the data and assumptions.

Communication linked to customer service

I added a messaging interface that brings together conversations from connected channels and email. Contact history includes available order and delivery information. Notes, statuses, templates, signatures and translations help operators prepare responses, which they review and send.

Reports, data completeness and integrations

I prepared sales reports and product data control views, including GPSR information. The integration panel organises channels, account connections, and diagnostics. The available data and actions depend on the configuration of the specific connection and user permissions.

A working system for everyday operations

The system is deployed and operational. The screenshots below show the real application with commercial data, correspondence and identifiers obscured. The brand name is withheld on request. The detailed scope describes the system’s features and modules.

What did I build?

I was responsible for the entire implementation: from the infrastructure and database to the dashboard, operational modules, and integration configuration. The system collects information needed for daily sales management and cost control.

Below I show specific screens and briefly explain their role.

Customer service messaging

A shared mailbox collects conversations from connected sales channels and email. The operator can view the contact history and available order and shipment information alongside the messages.

Filters, notes, response templates, signatures, and translations support daily case management. The operator controls the content and delivery of responses.

View customer service messaging →

System functions

The dashboard's scope includes day-to-day e-commerce management, data analysis, and administration. Data availability and actions depend on connected sources, configuration, and permissions.

Dashboard and Navigation

I've created a shared dashboard with a summary of sales, orders, returns, products, and ads. Charts, bestseller lists, and the ability to customise the dashboard and menu help you get started with the information you need.

Stock levels

I've combined stock levels, reservations, availability, in-transit deliveries, and stock coverage days. Search and filters allow you to find a product and identify the risk of out-of-stock items.

Inventory forecasting

I've added inventory forecasts and recommended reorders, sales history, and a view of future deliveries. The module displays the data source, refresh time, and warnings; if a connection isn't configured, it can use flagged demo data.

Incoming deliveries

I've compiled a list of delivery dates, suppliers, delivery numbers, and invoices. Each product displays quantities ordered, received, and in transit, along with status and notes.

AI inventory monitor

I've added recommendations with priority, justification, evidence, sales history, and expected deliveries. The operator can approve, reject, or postpone the recommendation. Recording the decision doesn't send the order to the supplier. The module includes a schedule, alerts, and execution history.

Catalogue and product pages

I've collected individual products and bundles, along with SKUs, EANs, names, tags, statuses, and inventory information. I've added search, filtering, and product detail and editing features.

Product documentation

I created a product-to-material mapping in SharePoint, as well as views of standards and their details. These associations help organise product documentation.

Current sales

I've added views of sales value, number of orders, and average basket value. Selecting dates, channels, and comparison periods allows you to see changes in sales.

Orders and shipments

I've prepared an order list and detailed views with line items, sales channels, and available fulfilment data. The carrier area organises information related to shipment processing.

Slow-moving products

I've added a separate area for reviewing low-turnover products. This helps identify items that require inventory, pricing, or sales activity analysis.

Marketplace offers

I prepared views of active listings and linked products for marketplace channels. Available features depend on each connection’s configuration and account permissions.

Prices and their history

I've added price comparison across sales channels, a price change history, and a price recommendation area. This allows you to analyse product offerings across multiple channels from a single dashboard.

Margins and cost settings

I prepared margin views by channel, as well as cost settings and calculation assumptions. Purchase, commission, shipping, and packaging data support profitability assessments.

Margin calculator

I've added a price and margin simulation for the selected product and channel. The calculator takes into account costs and calculates the minimum price for a given profitability level. The calculation itself does not change the offer price.

Returns and verification

I've consolidated tickets, products, reasons, handling stages, and correction statuses into a single module. A separate queue identifies issues requiring review, and filters help you work by channel and status.

Sales reports

I've prepared summaries, product and marketplace channel reports, monthly summaries, and targets. Date range selection and period comparisons help assess changes on a common basis.

Costs and advertising

I've added reporting areas for marketplace fees, shipping and returns, and advertising costs for Google Ads, Amazon Ads, Kaufland Ads, Allegro Ads, and Meta Ads. Data availability depends on the connected source.

Administrative report

I created a separate revenue report accessible to the administrator. I separated the management view from day-to-day operational management.

Customer messaging and case queue

I've merged conversations from connected sales and email channels. I've added search, channel and status filters, a response queue, contact history, notes, case routing, and conversation closure.

Context and preparation of the response

Within a conversation, the operator sees available order, product and delivery details. I added templates, signatures, attachments, saved drafts and translations of messages and replies. Sending capabilities depend on the channel and remain under the operator’s control.

GPSR data checks

I've added checks for information about the manufacturer, responsible entity, documents, and instructions. Statuses indicate deficiencies, results can be exported to Excel, and I've created a separate GPSR update area for Amazon.

Marketing and reviews

I created areas for marketing work and reviewing ratings and feedback. The marketing centre and agents are implemented and operational, with their features also described in separate portfolio projects.

Sales integrations

I've compiled connection configurations for Allegro, WooCommerce, ERLI, EmpikPlace, Amazon, Kaufland, and eMAG. Each source has its own settings; presence in the panel doesn't automatically mean an active connection or full support for all operations.

Backend integrations

I've developed areas for connecting carriers, SharePoint, Metabase, and social media. These connect operational data, documents, and reporting to the dashboard.

Data synchronisation

I added a synchronisation dashboard and progress monitoring. Run history, refreshes and errors help identify which data each module is using.

AI and instructions

I've prepared settings for AI providers, models, and limits, instructions, and agent management areas. I describe specific automations along with their applications; some of the general AI screens remain interfaces for further development.

Accounts and permissions

I've added user and administrator accounts, logins, and restricted access to administrative areas. Permissions affect visible modules and available actions.

Technical administration

I prepared email account settings, logs, backups, updates, and integration administration. Separate areas are dedicated to agent configuration and system maintenance.

Infrastructure and implementation

I prepared the server, application environment, database, domain, and SSL. I combined the interface, modules, and backend into a single work environment.

Other working modules

Alerts, offers and analytics

I implemented general alerts, Lister, trend and market analysis, competitor analysis, and monitoring of sources and changes in assigned responsibilities. Lister helps generate titles, descriptions and translations.

Reports and operational support

I launched the packaging module, inventory report, margin report, marketing plan, and reputation alerts. These modules operate as part of a common e-commerce management system.

Do you need a system for your company?

Tell me what processes you'd like to integrate. I'll tailor the scope to your workflow.

Explore the related services: Custom software development · System integration services.

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